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than a cold sore in an unusual place until the 1970s. Much of the hysteria and
stigma surrounding herpes stems from a media campaign beginning in the
late 1970s and peaking in the early 1980s.
There were multiple articles worded to provoke both fear and anxiety using
terminology, such as "attacks," "outbreaks," "victims," and "sufferers."
The articles were published by Reader's Digest, U.S. News, and Time
magazine, among others. The peak was when Time magazine had 'Herpes:
The New Scarlet Letter' on the cover in August 1982, forever stigmatizing the
word in the public mind.
Herpes support groups have been formed in the United States and the UK,
providing information about herpes and running message forums and even
dating websites for "sufferers."