Topshop is a key brand of the Arcadia Group which also owns several other retail brands, but Topshop tops them all. It is a trend setting UK based international retailer fashion brand.
It is a love brand for ages between 12-34 so has a major wide target audience.
The brand itself is known for cutting edge fashion that has lines from Topshop basics to Topshop boutique.
Topshop has always been a well-loved fashion brand and has battled with many rivals to stay top dog of high street fashion. The stores themselves are always inviting to most audiences as the looks are fresh, cutting and on trend.
Like River Island, Topshop are able to keep up a good relationship between their customers as the clothing is reliable and is priced affordably. This allows them to keep communication with the audience as they will always go straight to Topshop to shop for clothing.
Topshop promote themselves extremely well. They feature I magazines and sometimes make an appearance’s in high fashion magazines. This give the brand a lot of publicity, as millions of people read the magazines and might be enticed to buy the clothing or take a further look at what other clothing they have to offer.
Topshop are also very active on social media. They run multiple social media accounts on different platforms. Instagram allows them to show high fashion pictures of their clothing and also any promotion deals or new launches. Also they have many celebrity endorsements, that feature Topshop clothing in their picture posts. This brings in more clients for Topshop and the celebrities will have fans that will want the clothing.
One of Topshop’s major celebrity endorsement is Beyoncé. Beyoncé launched a small line of sportswear clothing named “IVY PARK” and the small clothing line has now got bigger and bigger. It is extremely popular within Topshop and is highly featured in magazines, on social media, on billboards, magazines, buses and taxis.
The IVY PARK collection has been so popular because it has been communicated so well to their target audience. Also featuring on an A star celebrities Instagram made the collection even bigger.