Location,
LOCATION
SIMILARITIES AND DIFFERENCES
CARNABY STREET AND BOND STREET ARE SURPISINGLY SIMILAR BUT DO HAVE SOME OBVIOUS DIFFERENCES.
TARGET CUSTOMER:
SIMILARITIES: Both target customers are willing to spend more money than the would on Oxford street meaning they both will have a high income.
DIFFERENCES: However New Bond street has a lot more designer stores meaning the price of merchandise is a lot higher than the unique stores on Carnaby street.
POPULATION OF AREA
SIMILARITIES: Both areas are quite built up because the streets have been there for years and both hold a lot of history.
DIFFERENCES: However Carnaby street is a lot busier because it is next to busy Oxford street, so people are likely to walk to Carnaby from oxford street. Where as New bond street is further down and takes longer to walk.
SIMILARITIES:Both customers are looking for pieces of clothing that they wont see on many people, quite different clothing.
DIFFERENCES: Carnaby street customers would typically be quite younger people with a good income that have a different style looking for unique pieces of clothing. Where customers on New bond street would probably be a lot older with a very high income willing to spend a lot of money.
TYPE OF CUSTOMER"
SIMILARITIES: You can take the train, bus, taxis or walk to both locations.
DIFFERENCES: From Oxford Circus station the walk is short to Carnaby street however bond street you would get a cab because of the larger distance.
TRANSPORTATION LINKS