Get the look Get the look | Page 19

LOCAITION, LOCAITION, LOCAITION.

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LOAITION,LOCAITION.

Retailers are placed in different locaitions, there are many factors that affect why retailers are placed in specific areas, such as, demographics, the type of customers, accessibility, visability and traffic also the surrounding competion and nearby neighbours and locaition costs and the size of stores, rent costs and populaition of the area.

All saints is more commonly located in London highstreets due to its target audiece and customer base. The products attract a more maturer class of customers. All saints on Regent street is accsesible to many tube staitions and buses and trains nearby. Rent fees would be much higher priced here due to the locaition and its demographics. Larger stores are able to be withheld within this locaition and the money within the store can lead to a better visual attraction and london is a popular tourist town so the store has the oppurtunity to be more aestheticly visable.

Regent street: