•House of fraser
•Ownership-Private
•Type of Retailer - Department store
•Size of store ccording to employees-Large retailer
•Turnover-£484.1 million
•Type of activity -In store Online
•Pricing policy-Competitor pricing.
•Range of merchandise – Womenswear, menswear, childrens wear, accessories, shoes, lingerie
•Method of customer contact – Online, face-to-face
Location – Local, in-town, out-of-town