River Island Clothing Co.
•Ownership –
It is a private company owned by the Lewis family.
•Type of retailer –
Multiple retailer
•Size of store according to number of employees –
Large retailer
•Turnover- £894,000,000
•Type of activity – Non-food, Online, In-store
•Pricing Policy - Competition Pricing
•Range of merchandise – Womenswear, menswear, childrens wear, accessories, shoes, lingerie
•Method of customer contact – Online, face-to-face
•Location – Local, in-town, out-of-town