Missguided has introduced a new icon Baddie Winkle, an 88 year old Great grandma, is the newest 'babe' of the brand. Ahe is the new face of their latest party campaign. Recently, she shot the new campaign images for Missguided’s upcoming party collection, making her the latest in the #BabesOfMissguided movement. This hashtag became extremely popular over social media, and more people were drawn to Missguided' website because of her. Baddie has become an internet snsation.
Baddie, also known as Helen Van Winkle, is a huge advocate of the “wear what the hell you want” movement. She shot to fame 3 years ago when she tweeted a pic of herself in her great-granddaughter’s clobber. The world went crazy and we haven’t stopped obsessing over her. Winkle, who claims on Instagram that she's been stealing your man since 1928, has received a ton of clothing and merchandise to sport on top of landing two fashion campaigns this year.
She began dressing more adventurously after the deaths of her husband and son. You don't know what's going to happen to you,' she said of the tremendous losses. 'I blamed God forever. I cried all the time because I couldn't come to terms with it, so I made myself over into Baddie Winkle.' Winkle, who lives with her granddaughter and great-granddaughter, said Baddie was born after she put on tie-dyed shirt and a pair of cutoff shorts that belonged to her great-granddaughter Kennedy.
When Kennedy came home, she told the 87-year-old woman that she looked 'so cute' and wanted to take a photo of her to share on social media. Since that day, Baddie's colorful outfits, activities and antics have turned her into a celebrity with over 1.1 million Instagram followers.
The party range that Baddie is fronting will drop on the 18th November. Just in time for party season for you all!
The New Face Of Missguided Is A Great-Grandma