Classification
Boohoo.com
•Ownership – Limited
•Type of retailer – Large
•Size of store according to number of employees –
•Turnover- 15 million
•Type of activity – Non-Store as its online only and its Non-Food as it sells clothes, accessories.
•Pricing Policy - Competitor
•Range of merchandise – Clothes, Shoes, Accessories
•Method of customer contact – Email and Social Media
•Location – Online