magazine
fashion
River island is one of the ne of the most well-known and loved brands on the High Street.
With 60 years of experience that they have customers can always rely on them for great going-out looks and occasion wear, amazing denim and fabulous bags and shoes.
Ownership – lewis trust group
•Type of retailer – private franchise
•Size of store according to number of employees – Large, over 300 stores, over 10,000 staff
•Turnover 894,000 yearly
•Type of activity – IN STORE SHOPPING
•Pricing Policy - Premium pricing
•Range of merchandise – high street affordable fashion clothing
•Method of customer contact – In store
•Flagship store: London and Birmingham