Topshop and Topman currently have a 10% off discount with your student discount. Top shop and Top man also communicate with their target audiences by opening competitions to win gift vouchers. Topshop have also recently made a competion to design a T-shirt to be sold in storers. Fashion retail Academy, a fashion college in Centeral London, luckily got given this oppurtunity. Top shop also have fashion shows which hold all of their season trends. This is a good marketing technique because clothes are seen on beautiful models which makes the clothes look evan more amazing. Tickets for fashion shows are also very expensive which makes it look desireable. Topshop clothes also feature in other clothes shows. For example the clothes show 2016.
Topshop/Topman is a great example of a high street retailer. It is important to market Topshop’s and Topman’s products as affordable for everyday wear because it is one of the most popular high street fashion stores for young people to buy from. Adults also do buy from Topshop and Topman but the most popular kinds of people to buy from Topshop are students, and students don’t have a bundle of money! Topshop’s main marketing strategies is store placement. Topshop stores are usually located in town or in a shopping mall. Topshop do this because people go to shopping malls to buy things and because Topshop is affordable people are likely to
take a look inside and even buy an item. One of Topshop’s marketing strategies is putting on a student discount.
Topshop
Topman
8