Due to having an efficient supply chain strategy, availability of demanded products will increase and suppliers will also be able to create and distribute their products to the customer as quick as possible- another reason why this will help with competition in the market.
If an effective, integrated supply chain strategy is in place, staff will worry less about
functional goals and issues within the company and will be able to focus more on strategic goals and ways to improve their methods even further.
Overall, having an integrated supply chain will help create stability for the brand/company and is more likely to effectively last in the long-term. Integrated supply chains are best suited for medium to large business.
Sometimes things can go wrong and can lead to the failure of integration. Some of these things include: a lack of trust between companies, language barriers, different visualised goals, integration becomes too expensive and a lack of flexibility and motivation.