WHAT'S INSIDE
15 EDITOR'S LETTER
16 IN RETAIL TODAY
19-22 JUST MY TYPE
23 BRAND MAP
24 RETAIL LOCATIONS
32 GET THE LOOK
34 FASHION ERAS
36 GET THE LOOK
39 INTERGRATION
42 FAIR TRADING
44 COMMUNICATION
46 TECH PACK
49 A FIRST FIT
51 CONTRAVERSIAL ADVERTISING
52 MUSIC CULTURES ON FASHION
56 GLOSSARY