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Epidemiological Lifestyle Link As early as 1901, efforts had been made to manufacture and sell food products by the use of automated factory machinery because of the immense profits that were possible. Most of the early efforts failed because people were inherently suspicious of food that wasn't farm fresh and because the technology was poor. As long as people were prosperous, suspicious food products made little headway. Crisco, the artificial shortening, was once given away free in 2 1⁄2 lb cans in an unsuccessful effort to influence American housewives to trust and buy the product in preference to lard. Margarine was introduced and was bitterly opposed by the dairy states in the USA. With the advent of the Depression of the 1930s, margarine, Crisco and a host of other refined and hydrogenated products began to make significant penetration into the food markets of America. Support for dairy opposition to margarine faded during World War II because there wasn't enough butter for the needs of both the civilian population and the military. At this point, the dairy industry, having lost much support, simply accepted a diluted market share and concentrated on supplying the military. Flax oils and fish oils, which were common in the stores and considered dietary staples before the American population became diseased, have disappeared from the shelf. The last supplier of flax oil to the major distribution chains was Archer Daniels Midland, and it stopped producing and supplying the product in 1950. More recently, one of the most important of the remaining, genuinely beneficial fats was subjected to a massive media disinformation campaign that portrayed it as a saturated fat that causes heart failure. As a result, it has virtually disappeared from the supermarket shelves. Thus was coconut oil removed from the food chain and replaced with soy oil, cottonseed oil and rapeseed oil. Our parents and grandparents would never have swapped a fine, healthy oil like coconut oil for these cheap, junk refined and processed oils. It was shortly after this successful media blitz that the US populace lost its war on fat. For many years, coconut oil had been our most effective dietary weight-control agent. ==================== end of chapter preview ==================== www.theictm.org Preview - 7 Steps to Health and the Big Diabetes Lie