MEDIA HIGHLIGHTS

. NINE MILLION EUROPEANS REACHED

Promotion and public awareness of the campaign and its messages had different approaches in each country, but all engaged society and organisations that work to support citizens with technology. National partners also collaborated with local and national media channels to raise awareness about the campaign. # GOW17 was a trending topic on Twitter and Facebook, the hashtag brings 1,700 results in search engines. Our partners reported 700 instances in both offline and online national and regional media, hundreds of social media posts, all resulting in over 9 000 000 people reach.