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Chapter Three: Secrets of a 20% Conversion Rate
- Creating a Killer Presell Story and Writing the
Content
Welcome to what will be a long but absolutely essential chapter. While chapter two
was very practical in nature: do this do that. Chapter three is going to be quite
theoretical, although I‟ll try to make it as practical as I can by giving you examples
along the way.
Skip this chapter at your peril because creating good content and preselling your
visitors properly will mean the difference between $50 a month from a sniper site and
$300 a month. Many marketers ask how I make so much money from some sites
which have so few visitors, well, this is how.
The Concept of Preselling
Preselling is an art. It is the art of not only getting your visitors to perform a certain
action (click your affiliate link) but also to have a certain frame of mind when they do
so. You want them interested, so ready to buy that they almost only need to skim the
merchants sales page to be convinced.
Why is knowing how to presell important? Well, think about this: The ONLY thing
separating a buying customer (one who clicks your affiliate link and buys) from a
browsing one is YOUR CONTENT. Your words, your websites feel, your graphics
and maybe even your video. If your content is good you might turn 1% of visitors to
your site into a buying customer and if it‟s bad you might get 1 customer out of every
500 visitors.
Seriously, that‟s not even an extreme example. I‟ve seen guys get a lot worse than a
0.2 conversion rate and I‟ve seen guys get a lot better than 1%.
The point is that your preselling is very important and will have immense effect on
how much money you make with Google Sniper or any online money making
system.
Now, I could write a whole book on preselling, (and I probably will in the future - so
lookout for it!) but what I‟ve done is try to condense all of that knowledge into a single
chapter. So what follows is absolute gold.
But first...
©2011 Google Sniper 2.0