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LEGAL .......................................................................................................................................... 4
THE INTRO... ................................................................................................................................ 5
CHAPTER ONE: FINDING A PROFITABLE OPPORTUNITY (MARKET & KEYWORDS) ......................... 10
A NICHE YOU CAN MONETIZE ............................................................................................................. 11
A K EYWORD Y OU C AN M ONETIZE ...................................................................................................... 12
O VER 3,000 SEARCHES PER MONTH .................................................................................................... 13
N OT HIGHLY COMPETITIVE KEYWORDS ................................................................................................. 15
F INDING T HESE K EYWORDS – T HE 2 D IFFERENT A PPROACHES ................................................................... 19
H OW TO FIND THE KEYWORDS TO SNIPE – S TEP BY S TEP .......................................................................... 23
C ASHING IN ON PRODUCT NAMES – A UNIQUE APPROACH ........................................................................ 25
CHAPTER TWO: BUILDING THE FOUNDATIONS – THE FIRST STEPS OF SNIPER SITE CREATION ....... 27
D OMAIN NAME SECRETS .................................................................................................................. 27
W ORDPRESS , A GIFT FROM THE G OD ’ S ? .............................................................................................. 28
I NSTALLING W ORDPRESS ................................................................................................................. 29
P LUGINS ...................................................................................................................................... 32
H OW TO INSTALL YOUR WORDPRESS PLUGINS & THEMES ......................................................................... 33
CHAPTER THREE: SECRETS OF A 20% CONVERSION RATE - CREATING A KILLER PRESELL STORY AND
WRITING THE CONTENT ............................................................................................................. 38
T HE C ONCEPT OF P RESELLING ............................................................................................................ 38
W HY YOU SHOULD LISTEN TO ME ....................................................................................................... 39
T HE B ASICS ................................................................................................................................... 40
D ECIDING ON YOUR ANGLE OF ATTACK ................................................................................................ 42
C ASHING IN ON PERSONALITY ............................................................................................................ 47
C HOOSING A THEME ....................................................................................................................... 50
S OME PROVEN THEME / STORY COMBINATIONS FOR POPULAR NICHES .......................................................... 51
CHAPTER FOUR: SETTING UP YOUR SITE FOR GOOGLE DOMINATION .......................................... 55
O VERALL SNIPER SITE STRUCTURE ....................................................................................................... 55
H UMANS VS . THE SEARCH ENGINES : S TRIKING A BALANCE ........................................................................ 58
K EYWORD V ARIANCES AND LSI ......................................................................................................... 59
O PTIMIZING YOUR SITE .................................................................................................................... 64
C ONFIGURING THE PLUGINS .............................................................................................................. 66
CHAPTER FIVE: AFFILIATE LINKS & MAXIMISING CONVERSIONS .................................................. 70
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