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Chapter One: Finding a Profitable Opportunity
(Market & Keywords)
Okay then, let‟s get snipin‟.
First of all, we will be building our site around, almost exclusively, a single keyword.
We build Sniper sites like this because it gives our site a very narrow, but razor
sharp focus. Remember, we want to do the least amount of off page Search engine
optimization (SEO) possible and the way to do that is to be specific, VERY specific.
Choosing a keyword to “snipe” is arguably the most important part of the whole
“Google Sniper” process... Choose the wrong keyword, and right off the bat you‟ve
limited your profitability or worse yet, set yourself up to make no money at all.
Now, it doesn‟t matter what market or niche the keyword is in because with a couple
of hour‟s research you can write about just about anything. I‟ve got an acne site for
example, despite (fortunately) never suffering from acne myself.
No, what DOES matter is that it‟s a good keyword.
Good isn‟t a very descriptive word, I know... I could‟ve said profitable, but any
keyword can be profitable. We want one that brings HIGH profits (not pennies)
through a high volume of targeted „ready to buy‟ visitors.
What attributes are we looking for in our main keyword?
 A niche you can monetize (make sure there‟s products related to the
keyword).
 A keyword you can monetize.
 Anything that get‟s over 3,000 searches per month according to Google‟s
keyword tool.
 A level of competition we can compete with.
Now, let‟s look at each of these factors in more detail, because it‟s absolutely crucial
that you can tell the difference between a keyword that meets one of our four
attributes, and one that doesn‟t...
©2011 Google Sniper 2.0