GER-many Dec 2013 | Page 9

Good shape:
Fashion and design

By: Melissa Iruegas

Berlin has established itself as a great platform trends. The Berlin Fashion
Week and urban fashion fair Bread & Butter gather twice a year to the
fashion world , some 700 brands make shadow to Paris or London.
German fashion designers playing with different identities and
traditions and from the reunification of the country have found a unique
and original style stomping. But fashion is multifaceted, ranging from
informal and casual to elegant and purist and does not shun the colorful and
poetic. In daily life the norm rather stay with our feet on the ground. Alongside the formal
business clothing sportswear light is preferred, eg Gabriele Strehle Boss or Strenesse for .
Both brands have their headquarters in southern Germany but have long since
consolidated its presence in world markets. In Germany people usually value more fashion
creativity and personal touch that status
symbols. According to the association
GermanFashion, Germany is the second largest
exporter of world fashion , but German
companies as Cinque , Oui, Marc Cain, René
Lezard or Windsor that at first glance do not
identify with the country that brands play the
dismissal . German fashion companies were
among the first to invest in "green fashion" that
values sustainability and fair trade.

9