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Although friends and family are the preferred first choice for advice, 75
percent of Americans agreed (42 percent strongly) that the homebuying process is complicated. Young homebuyers consider the homebuying process even more complicated, with 86 percent of respondents
under 30 years old agreeing (60 percent strongly agreed).
Seventy-seven percent of whites and Hispanics agreed that the homebuying process is complicated, while 65 percent of African-Americans
said the same. Moreover, 81 percent of consumers said they know
where to find reliable advice about the home-buying process, an
indication that they go to friends and family not only because it’s
convenient and comfortable, but because they believe their advice is
reliable.Consumers under 30 years old are significantly more likely to
discuss homeownership with friends and family, with 84 percent
choosing that route, while the rate for people older than 55 is just 56
percent.
Note: Widmeyer Communications, a Finn Partners Company, conducted a national
representative survey among 1,000 U.S. adults using a random digit dial (RDD) sample.
The survey has a margin of error of +/- 3.1 percentage points at a 95 percent
confidence level. Permission to reprint article granted by: Mr. Douglas Robinson of
Neighborworks America 999 North Capitol Street Suite 900 Washington, DC 20002