Georgia Design Portfolio August 2013 | Page 38

AWESOME SAUCE AWESOME S LOGOTYPE ALTERNATIVE CHANGES LOGO LOGO logo black and white LOGOTYPE logo full colour AWESOME SAUCE “DESIGN WITH A TWIST” Brand Identity Manual The primary visual elements of this logo are the loud and colours and the text that give it a comic and humorous fee The application of serious typography ties into the feel an sonality that our design firm emotes. We enjoy having fun logotype ALTERNATIVE CHANGESworkplace but produce serious work that reflects our skil AWESOME SAUCE The purpose of the using the logotype instead of the logo when our name needs to be more discreet; used more on a tional marketing material or when our design firm needs t The primary visual elements of this logo are the loud and bold colours and the text that give it a comic and humorous feeling. The application of serious typography ties into the feel and personality that our design firm emotes. We enjoy having fun in the workplace but produce serious work that reflects our skill sets. The purpose of the using the logotype instead of the logo is when our name needs to be more discreet; used more on additional marketing material or when our design firm needs to stand as a silent partner. It can be used on any s does not require Awesome Sauce’s stand The logo is a colour combination of yello sary the logo may be reversed to black an Awesome Sauce logo is not to be stretch envelope