HEART AND STROKE ADS
Walking
No internet lag time
Join a walking group or log your progress. Visit www.walk-about.ns.ca for more information.
Walking
No internet history to clear
Join a walking group or log your progress. Visit www.walk-about.ns.ca for more information.
Series of 3 advertisements. Working with Heart and Stroke to promote walking to 13 year old girls, as their current level of physical activity is at the lowest rate in history in Canada. These advertisements use language that connects with the teenage girls, and has them relate to the message. These ads would be placed in shopping malls, movie theatres, and bathroom stalls, which are all places one would find a teenage girl, or the teenager’s parents, another important secondary audience for this message.