Georgia Design Portfolio August 2013

Product Launch Bookmark Bookmark created for orporate in Minneapolis during an Aveda international conference releasing information about a new product launch. PREP LIKE A PRO NEW! Be Curly™ Style-Prep™ Benefit: All-day frizz control, moisturization and curl definition. Who: Curly or wavy hair. How: Apply to damp hair. Style. To reactivate curl on “non-shampoo” days, dampen hair and apply. WHAT OUR PROS SAY “Be Curly™ Style-Prep™ adds the perfect balance of moisture to curls. Because it’s weightless, it’s great for all types of hair— from fine to coarse. When combined with Curl Enhancer, it helps increase definition while combating frizz.” – Allen Ruiz, NAHA Hairstylist of the Year & Owner, Jackson Ruiz Salon (Austin, Texas) “The hair doesn’t feel ‘crunchy’, it feels soft and smooth while still curly. It works great in humidity, and keeps the curls consistent throughout the style.” – Daniel Holzberger, NAHA Editorial Stylist of the Year & Creative Director, Van Michael Salons (Atlanta, Georgia) “The lightweight feel this product offers to tame frizz during on and off wash days has been effortless. The shine and curl definition is beautiful on its own, but is great to couple with the entire Be Curly™ line.” – Pearson Knight, Master Stylist, Juut Salon Spa (Minneapolis, Minnesota) Soy ink on 100% post-consumer recycled paper. Please recycle where possible. ©Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA 763.951.6999 aveda.com be curly style-prep coming 2011 tm tm front reverse 11

Georgia Design Portfolio August 2013 | Page 11