RESEARCH METHODOLOGY
2.3 MARKET SIZE ESTIMATION METHODOLOGY
• Both top-down and bottom-up approaches were used to estimate and validate the size of the global market and to estimate the size of various other dependent submarkets in the overall genomics market . The research methodology used to estimate the market size includes the following details :
• Key players in the market were identified through secondary research and their market shares were determined through primary and secondary research . This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs , VPs , directors , and marketing executives . All percentage shares , splits , and breakdowns were determined by using secondary sources and verified through primary sources . All possible parameters that affect the markets covered in this research study have been accounted for , viewed in extensive detail , verified through primary research , and analyzed to get the final quantitative and qualitative data . This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report .
• The following figure shows an illustrative representation of the overall market size estimation process employed for the purpose of this study .
• FIGURE 4
MARKET SIZE ESTIMATION METHODOLOGY : BOTTOM-UP APPROACH
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