RESEARCH METHODOLOGY
2.3 MARKET SIZE ESTIMATION METHODOLOGY
• Both top-down and bottom-up approaches were used to estimate and validate the size of the global market and to estimate the size of various other dependent submarkets in the overall genomics market. The research methodology used to estimate the market size includes the following details:
• Key players in the market were identified through secondary research and their market shares were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report.
• The following figure shows an illustrative representation of the overall market size estimation process employed for the purpose of this study.
• FIGURE 4
MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
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