INTRODUCTION
The bottom-up procedure was employed to arrive at the overall market size of the genome editing market from the revenue of the key players( companies) and their shares in the market. Calculations based on the revenue of key players identified in the market led to the overall market size. This overall market size was used in the top-down procedure to estimate the sizes of other individual markets segments through a percentage split from secondary and primary research. For the calculation of each type of specific market segment, the most appropriate, immediate parent market size was used for implementing the top-down procedure. The bottom-up procedure was also implemented for data extracted from secondary research to validate the market segment revenues obtained. Market shares were then estimated for each company to verify revenue shares used earlier in the bottomup procedure. With the data triangulation procedure and validation of data through primaries, the exact values of the overall parent market size and each individual market size were determined and confirmed in this study. The data triangulation procedure implemented for this study is explained in the next section.
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
Note: Others include sales managers, marketing managers, and product managers Tier 1 companies have revenues above $ 500 million, Tier 2 companies have revenues between $ 100 million and $ 500 million, and Tier 3 companies have revenues less than $ 100 million.
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
After arriving at the overall market size from the market size estimation process explained above, the total market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedure was employed wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market was validated using both top-down and bottom-up approaches
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