Geek Syndicate
SC: Our main
marketing strategy has been to
attend conventions like London
Anime Con, MCM
Expo and Hyper
Japan.
We have also
hosted our own
events such as a
series of anime
screenings and
a massively successful Frozen
Yogurt
Party
last year that
work well for
building a community around
the brand.
This year we
want to reach
Because we had learned from the earlier experience we were much better
prepared for success the next time
around.
GS: Given that Samurai Chef is set on
a fictional TV channel have you ever
thought about pitching the comic as an
actual TV show to somewhere like Cartoon Network?
SC: We have but haven’t make a move
to do it yet. For now we want to focus
on developing all our other characters as well as the Samurai Chef so we
have many books for people to enjoy.
We’ve got a lot of stories to tell and
once they’re out we’ll think about
knocking on Cartoon Network’s door
:-)
GS: You have a great website, promotions as well as clothing ranger and even
oystercard wallets on sale besides the
comic titles. Do you have a marketing
strategy in place and if so how how helpful has it been for you?
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even more people in the anime world
as well as people who haven’t heard
of anime in the fashion world too.
So we’ll be putting more focus on new
marketing projects including artist
collaborations and partnering with
major events over the year.
GS: With a clear anime influence in everything you do what Anime could you recommend to an Anime newbie?
SC: For someone new I would say
check out anime films. They require
less time commitment than a series
and put the best of the anime artwork and storytelling style into an
approachable package.
We’ve held anime screening events
before and have show Summer Wars
and Steamboy which are both fantastic films. In fact, most releases from
Studio Ghibli would be a great option
to get started.
GS: What’s next for Samurai Chef and
Mayamada?
SC: On the comics side we are getting
ready to produce the second and concluding volume Samurai Chef. The
first book ends on a cliffhanger so
we’re returning to finish the story.
It’ll feature new and more interesting
characters along with improved story
progression. We’ll be doing either a
Kickstarter or Indiegogo so people
can be involved in the making of it.
Outside of that we’re working on
some new products for the summer
and an upcoming competition that
we’ll be starting in spring so keep an
eye on our website for that!
Barry Nugent