Bottom Line Impact
For anyone evaluating how to build up their frontline, Klebba suggest coming together with the franchise group’ s leaders and creating a strong vision, core values and define what you want your team to look like. Then put in place the processes, tools and training around what you are trying to create, and attempt to live it each day.
“ We often use the description here at Impact Fitness,‘ We are frontline obsessed!’ and we try to live it each and every day. The frontlines literally make the magic happen. We couldn’ t exist without them,” Klebba said.“ Every single touch with the members goes through them. All of the marketing, planning and every other effort mean nothing if, by the 10th time a first-time gym-user hears about PF they decide to go in, we don’ t have a friendly, engaged staff member greeting them equipped with the tools to impact that member. Flip your org charts and dedicate support to the frontlines who create and maintain our Judgement Free Zone ®.”
For Landau, that is exactly what makes Sunshine Fitness – and Planet Fitness – a best place to work.
“ Our employees are part of our ability to provide a safe environment and safe community for our members to come into every single day,” he said.“ They get to be a part of a community where they are helping people. Our members are coming into the Judgement Free Zone, and the employees get to be part of that. I think, if you hire the right person, they can appreciate that.” G
Jessica Loeding is the PFIFA director of communications and editor-in-chief of Geared Up. You can reach Loeding at 678-797-5160 or jessical @ pffranchisee. org.
We live our core values each day thru...
Excellence: As an organization, we are dedicated to excellence at all levels; we strive every day to continually raise the bar and exceed our members’ expectations.
Trust: We combine trust, integrity and accountability to create the highest level of teamwork throughout the company.
Passion: We make passion an essential part of all we do with special emphasis on committing, creating and protecting the JFZ.
Growth: We represent an attitude and willingness to always learn, grow and develop to the best of our abilities; we celebrate personal development, bringing people with you and adding value to every interaction.
Balance: Balancing both professional and personal aspects are very important for a happy and healthy life, and we will always do our best to represent that throughout the company, resulting in each team member having fun and enjoying the journey.
Impact Fitness ensures its core values are posted throughout the company’ s 15 locations for team members to see.
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GearedUp | 2017 Issue 4
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