Geared Up Issue 3 2016 | Page 41

Users of the SCOUT software system have the ability to select a club and view where the actual members for that club live. Franchisees using Buxton’s SCOUT platform can select a club, or location for a prospective club, and see all of the fitness competitors within a given radius. five different geographies simultaneously. If you want to further evaluate a market, franchisees have the ability to also view other retail and service providers in the area such as shopping centers, hotels, hospitals and universities. In addition of the analytics capabilities of the software, the program also allows you to view in spilt screens, easily print high-res maps and quickly create PDFs. SCOUT is just one of the countless tools out there that can Franchisees weighing their options for a new club can drop pinpoints on various locations and view the geography for each location that lies within a 10-minute drive time. help PF franchisees grow a current club and find the perfect location for a new one. To view the PFIFA webinar, “Data Overload: Making the SCOUT Analytics Platform Work for You,” log in to the Members Only section of www.pffranchisee.org. G Christina Cannon is the PFIFA communications manager and the associate editor of Geared Up. You can reach Cannon at 678-797-5160 or [email protected]. Specializing in Design & Manufacturing of Custom Logo Lighting 4444 Tower Road SW Albuquerque, NM 87121 // 505.247.4276 // SMDLights.com ® BRAND LIGHTING GearedUp | 2016 Issue 3 39