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By Nick Couse
What is your current retail items focus? I am sure indoor tanning products are not at the top of the list. If not, you should be taking a closer look at what kind of money is being left behind. Tanning products have margins that are unbelievable. Can you make 100 to 200 percent margins on your current retail items? You can with indoor tanning products! Are you taking advantage of the best indoor tanning cash back program? If not, why? Twenty-five percent cash back can add up quick on all of your tanning purchases from Australian Gold and lead to thousands of dollars coming back to you at the end of the year. Most members are taking advantage of one-stop shop tanning and fitness. Why not offer a product they are already used to seeing in the local tanning salon? We don’ t think about this most of the time. When your members leave the local tanning salon and come over to you, most of them are already using a lotion. If you are not offering a good selection of these, where are they going to go? Right back down to the local salon! What that means to you is lost revenue.
During the past six years working with and supporting over 650 Australian Gold-exclusive Planet Fitness ® clubs in the United States and Canada, it has been observed that just a little focus is all that is needed to grow. The first part to success is having a key person in charge to focus on indoor tanning lotions for the clubs. Look inside your organization and find that one person who is passionate about tanning and have them be the point person. Remember, passion sells products! The majority of the time, a member will buy what the expert behind the counter recommends. Once this person is put in place,
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this will allow your team to learn from the expert. Knowledge is everything, and utilizing free training resources is key to growing any sales. Australian Gold knows the importance of this and developed a one-stop shop geared toward Planet Fitness for all your learning needs. All information about our products can be found at www. nshplanetfitness. com / training /. Don’ t forget about in-person training! In-person tanning lotion trainings can increase sales anywhere from 25 to 35 percent! Australian Gold offers these free to your team as well.
Educating our members is one of the best and most important things we can do. We don’ t need high pressure sales to sell a member a lotion. We just need to educate them! When educating it is important that we are telling them they need to prepare their skin to receive UV light, so they are protecting their skin during the tanning process and providing for optimal results. You want your members’ skin to tan faster, get darker and last longer. The only way to do this is to use an indoor tanning lotion. If employees are educated on the fitness equipment and how to use it, they should be educated on the tanning side of things as well. This ensures the best possible customer service. The best way to do this is offer only high-quality indoor tanning products from the No. 1 indoor tanning lotion manufacturer, Australian Gold.
Sampling is another great way to grow any business. Who doesn’ t like free? That is why Australian Gold has partnered
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with Planet Fitness and sent every club 250 sample packets of lotion to hand out to its members. This is a free program to clubs to help boost awareness of using indoor tanning lotions. Sampling is a great way to get customers interested and intrigued. Work the club during pizza night or bagel morning, and strike up a conversation and then hand them a free sample if they are a tanner. Once they use the packet and see the results, they will then understand the importance of using a tanning lotion. The sale is made! A little goes a long way, and Australian Gold wants to partner with all of you to make this happen.
John Clancy, 2015 Franchisee of the Year who is operating 19 locations in Ohio, Kentucky, Pennsylvania, Missouri and Illinois, said,“ Working with Australian Gold is like working with family! From the in-club trainings, continued support and top-ofthe-line products, they are a true partner! Not to mention the 25 percent cash back program they offer is outstanding! When people ask me who they should call for tanning I always recommend Nick Couse from Australian Gold.”
Australian Gold is committed to helping you grow your tanning business. From our unmatched in-house training, 25 percent cash back program, personalized one-on-one help and a great distribution base, you won’ t find a better company to partner with for your tanning lotion needs. G
Nick Couse is the regional sales manager for Australian Gold. Australian Gold is a silver partner member of PFIFA. You can reach Couse at 888-715-0681.
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GearedUp | 2016 Issue 3 |
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