Geared Up Issue 3 2016 | Page 3

table of contents Columns 2 PFIFA Board of Directors 2016 Issue 3 A Message from the President Departments 4 PFIFA Member News 16 FAC Tech Update 16 Calendar of Events 18 Franchisee Spotlight 20 PE@PF Update Associate Member Listing 52 Advertisers Guide and Editorial Calendar Ben Heiderscheidt Vice President Pete Hopkins Secretary Kevin Fagan Treasurer CJ Bouchard Director Stanley DeMartinis Jr. Director Directories 17 Trey Owen President Sam Glassman Director Tim Kelleher Director Features Gerald Kennedy Director 22 Affiliate Guaranty vs. Personal Guaranty by J. Mark Dady, Dady & Gardner, P.A. Brett McGlothlin Director 24 A Family Affair: Franchisees Find Planet Fitness a Perfect Fit by Jessica Loeding, PFIFA director of communications 29 Is Tanning Lotion Overlooked in Your Current Retail Marketing Model? Contributed by Australian Gold 30 Mobile Holds the Key to Digital Marketing Strategies for Franchisees by Christina Cannon, PFIFA communications manager 32 Staff Smarter, Not Harder by Christina Cannon 35 Think Local: Leaning on Your Community to Boost Revenue by Christina Cannon 36 Member Marketing: Letting Black Card Clubs Sell Themselves by Christina Cannon 38 Site Selection Software Paves Way for Smart Decision-Making by Christina Cannon 40 Transferring Your Wealth While IRS-allowed Discounts are Still Available Contributed by McLane Middleton, P.A.; Sagemark Private Wealth Services; and Ayer and Associates – Ameriprise Financial Services 44 Customer Service: Training for Excellence by Dennis Snow, Snow & Associates Inc. 47 ChemSource: Cleaning Up Your Budget Contributed by ChemSource Direct 48 Integrity is Not Always Automatic by Dan Coughlin, The Coughlin Co. 50 Hire Power: The New Basics of Building High-Performing Teams by Jim Sullivan, sullivision.com On the Cover The Josts step into the spotlight, highlighting how family businesses find success within the Planet Fitness® brand. See more on page 18. Jason Price Director Sharree Ryder Director Steve Thomas Director Kristi Keith-Hoffman Executive Director PFIFA Communications Committee Headquarters 1701 Barrett Lakes Blvd. NW, Suite 180 Kennesaw, GA 30144 Phone: [phone] Fax: [phone] www.pffranchisee.org CJ Bouchard Chairman Stanley DeMartinis Jr. Jessie Dricker Ben Heiderscheidt Chris Klebba PFIFA Editorial Board Jessica Loeding Editor-in-Chief [email protected] PF Independent Franchisee Association publishes Geared Up. Any reproduction, in whole or in part, of the contents of this publication is prohibited without prior written consent of PF Independent Franchisee Association. All Rights Reserved. In keeping with our commitment to the environment, this publication is printed on certified, environmentally-friendly recycled paper using eco-friendly inks. Copyright © 2016 Printed in the U.S.A. Christina Cannon Associate Editor [email protected] Advertising Sales Jeff Reynolds Director of Business Partner Relations [email protected] 678-797-5160 Design and Layout Kristen Thomas KT Graphic Design [email protected]