Direct mail today works even better than it did 15 years ago!
Call Janine @ x229, Melissa @ x236, or Jennie @ x248 for a FREE Direct Mail Analysys! 603.627.0042 as the most innovative health club brand in the United states, planet Fitness is known for a lot of things – our absurdly low prices, our Lunk™ alarm, and most of all perhaps, for our Judgement Free Zone ® philosophy, which means members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms.
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of being open, the club had bumped its membership total up to 2,759.
“ This grand opening for us was an amazing experience. We outsourced the event to a local event planner who was well connected within the community and it showed,” added Pilotte.“ We believe the event created a buzz surrounding PF ® throughout the local business community, and it was very well received by our members who were coming in.”
Pilotte notes that there was a lot of participation with Halloween costumes, and some of the crowd favorites included King Tut, a Cubs fan and a pirate. The event promotion also encouraged attendees to bring non-perishable food items for the Second Harvest Food Bank, and approximately 100 pounds of food was donated. G
Back in the very early days of PF, the marketing WAS direct mail. For most clubs, a piece went out every 6 weeks.
When clubs open, direct mail brings in hundreds and frequently thousands of new members.
Direct mail today works even better than it did 15 years ago!
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Call Janine @ x229, Melissa @ x236, or Jennie @ x248 for a FREE Direct Mail Analysys! 603.627.0042 as the most innovative health club brand in the United states, planet Fitness is known for a lot of things – our absurdly low prices, our Lunk™ alarm, and most of all perhaps, for our Judgement Free Zone ® philosophy, which means members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms.
24 / 5
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ExpirEs Friday, octobEr 4, 2013
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* Must be at least 18 years old, or 13 with parent / guardian. Incentives offered for enrolling in other memberships. Participating locations only. Planet Fitness facilities are independently owned and operated. © Planet Fitness“ The Biggest Loser” is a registered trademark and © copyright of Reveille, LLC and NBC Studios, LLC. All rights reserved.
$ 1 Down. $ 10 a Month. Hurry! offer ends february 15, 2013
* Home Club only. Billed monthly to a credit card or checking account. Subject to $ 29 annual membership fee. With a $ 1 One Time Start Up Fee.
Middlesex Ave
RMV
Commuter Rail
Middlesex Ave
355 Middlesex Ave Wilmington, MA
Woburn St
125
High St
93
62
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355 Middlesex Avenue Wilmington, MA 01887
( 978) 658-5645
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603.627.0042 pf. spectrummarketing. com
GearedUp | 2016 Issue 3
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