P
lanet Fitness® presented the 26th
Annual Umoja Festival at the Portsmouth Pavilion and Festival Park Memorial
Day Weekend, May 27-29, in Portsmouth,
Virginia. Approximately 18,000 people
attended the weekend-long event, which
aims to educate and encapsulate the city
of Portsmouth with three days of African
culture, cuisine, music and education.
This is the first year PF Hampton
Roads sponsored this event, and is also the
first event in which PF® is the presenting
sponsor. The event’s coordinating
company, Studio Center, reached out to
PF Hampton Roads’ owners asking if they
would be interested in being the presenting
sponsor of the festival. The company
had opened their ninth club in the same
area during the month of the festival and
decided that being a major sponsor for the
event would be an ideal way to reach out
to the public. PF had a vendor booth in the
very front of the entrance to the festival and
they ordered small towels, water bottles
and koozies as giveaways for the event. A
“#PLANETFITNESS” chloroplast sign was
also made for attendees to take photos in
front of for social media purposes.
As presenting sponsor of the Umoja
Festival, Planet Fitness received radio
advertising on three major stations,
mentions in all local cable television and
logo inclusions in several community and
city ads, as well as the festival website.
Planet Fitness also received VIP passes
and Gold Circle tickets for the concerts
held during the festival.
The annual event aims to bring the
African experience and culture to the city
member news
PF Hampton Roads Presents the
26th Annual Umoja Festival
PF Staff L-R: Kevon Keels, Kimberly Edwards, Tanisha Bennett, Taylor Mebane, AJ
Wiggins, Thellon Corbett, Latisha Bryant, Jewell Windley, Stephanie Lucario, Mike Madry,
Brittaney Paige,