Geared Up Issue 1 2018 | Page 3

table of contents Columns 2 PFIFA Board of Directors 2018 Issue 1 A Message From the President Stanley DeMartinis Jr. President CJ Bouchard Vice President Departments Pete Hopkins Secretary 4 PFIFA Member News 16 Recognitions 18 FAC TECH Update 20 PE@PF Update 22 FAC Real Estate Update 24 Franchisee Spotlight Kevin Fagan Treasurer Mike Cleary Director Mike Dobrynio Director Directories Sam Glassman Director 19 Associate Member Listing 52 Advertisers Guide and Editorial Calendar Ben Heiderscheidt Director Features Tim Kelleher Director 21 26 27 28 30 CieloIT Provides the Technology, Software and Support to Take Your Business to the Next Level by Dineen Boyle, Planet Fitness 31 32 36 39 Peers Helping Peers: PF Certified Training Clubs Provide Tailored Possibilities by Brian Cassagio, Planet Central Valley contributed by CieloIT Get to Know Craig Miller Meet the Newest Member of the PFIFA Board of Directors An Overview of Common Transfer Situations by J. Mark Dady, Dady & Gardner, P.A. The Business Case for Giving Back by Jessica Loeding, PFIFA director of communications Franchisees Learn Valuable Business Lessons From Personal Community Involvement by Christina Cannon, PFIFA communications manager Back to School: Franchisees Find Success With Internship Programs by Christina Cannon On the Cover With a decade as a PF ® franchisee under his belt, Taymax Group Acquisition President Tim Kelleher talks about how joining with Clearlight Partners helped the company reach 49 locations and impacted its future growth strategy. For more, see the Franchisee Spotlight on page 24. Headquarters 1701 Barrett Lakes Blvd. NW, Suite 180 Kennesaw, GA 30144 Phone: [phone] Fax: [phone] www.pffranchisee.org Operations Update: Building Your Future Team 40 Know Your Franchise Agreement: Step One to Resolving a Dispute by Justin Klein, Marks & Klein, LLP 42 Maximizing After-Tax Cash Flow Under the New Tax Law by Carl Famiglietti, The MFA Companies 44 True Professionalism: The Core of Service Excellence by Dennis Snow, Snow & Associates Inc. 46 What Should You Do if #MeToo Comes to Your Business? by Douglas H. Duerr, Elarbee Thompson Sapp and Wilson, LLP 48 Assertiveness and Direct Communication: Your Wording is a Critical Productivity Tool by Laura Stack, The Productivity Pro ® Frank Kindler Director Brett McGlothlin Director Trey Owen Director Kristi Keith-Hoffman Executive Director PFIFA Communications Committee CJ Bouchard Chairman Stanley DeMartinis Jr. Jessie Dricker Ben Heiderscheidt Chris Klebba PFIFA Editorial Board Jessica Loeding Editor-in-Chief [email protected] Christina Cannon Associate Editor [email protected] PF Independent Franchisee Association publishes Geared Up. Any reproduction, in whole or in part, of the contents of this publication is prohibited without prior written consent of PF Independent Franchisee Association. All Rights Reserved. In keeping with our commitment to the environment, this publication is printed on certified, environmentally-friendly recycled paper using eco-friendly inks. Copyright © 2018 Printed in the U.S.A. Rachel Jackson Communications Coordinator [email protected] Advertising Sales Jeff Reynolds Director of Business Partner Relations [email protected] 678-797-5163 Design and Layout KT Graphic Design [email protected]