Dear Fellow Franchisees,
Real estate remains at the forefront of franchisees’ minds as the
Planet Fitness® system continues to expand. The FAC Real Estate
Committee, comprised of both FAC and PFIFA Board Members,
is working diligently with PFHQ to identify initiatives that help
create better pathways to improving site selection and building a
greater number of sites faster.
As part of our approach, we have assembled different task
forces – subcommittees, if you will – that bring together representa-
tives from all levels with varying expertise to formulate communica-
tions on a range of topics. These groups include:
• Site Selection
• Demos and Performance
• Small Markets
• Leasing and Legal
The top priority for our franchisee community continues to
be the site selection process. Our subcommittee is helping to shape
the policies that PFHQ looks at when determining sites that will be
approved when addressing possible impact challenges. Obviously,
as Planet Fitness continues to grow quickly, we want to reach
optimal growth potential. That balance must also ensure fairness to
franchisees, allowing our community to maximize their profitability
and protect their development areas while growing the franchise.
Additionally, the move enables franchisees to take hold of certain
market positions prior to competition moving into an area.
By tapping into the franchise base and
calling on franchisees with firsthand experi-
ence, we are able to collect insight and provide
feedback on policies to our liaison at corporate,
Josh Beyer, and his team. Our hope is to have a
guiding hand in shaping policy going forward.
As site selection evolves over time, the FAC
Real Estate Committee will continue to seek
input from the franchise base to make the
process as strong as possible.
In keeping real estate initiatives at the top of our priorities, the
FAC seeks out avenues that provide benefits to the system. One
of those initiatives is the effort to increase participation from the
franchisee base representing Planet Fitness at International Council
of Shopping Centers shows. In addition to the national ICSC show
in Las Vegas each year, there are a handful of regional shows. Last
year, PF® designed a 10-by-20 booth that they send on the road to
several of the regional shows. We encourage you to join us at the
booth to represent the brand and the franchise base.
Feel free to reach out to your FAC representatives with ques-
tions, comments or concerns. Together, we can continue to build
this phenomenal brand!
REAL ESTATE UPDATE
Shane McGuiness
FAC Board Member and Real Estate Chair
FIFTH THIRD BANK PROUDLY
SUPPORTS THE 2017 PFIFA
FRANCHISEE CONVENTION.
Charles D. Hurt
Managing Director - Investment Banking
(404) 279-4518 - [email protected]
Fifth Third Bank. Member FDIC.
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