Geared Up Issue 1 2017 | Page 15

F or the fifth year in row, the Warrior of Wellness organization is hosting a six-month weight loss challenge for residents in Wisconsin’s Chippewa Valley, or anywhere else for that matter. The Slim Down Challenge, previously known as the Chippewa Valley Challenge, is being hosted through DietBet this year and commenced on Jan. 9. Participants have until July 8 to lose 10 percent of their body weight, and through the use of the DietBet app, they can report their progress through monthly weigh-ins that can be done from anywhere. Each competitor must pay a fee to enter each round of the contest, but if they reach that month’s weight loss goal, they split the pot. Planet Fitness® franchisee Black Duck Partners wants to keep participants motivated long after the end of the competi- tion and has donated a one-year Black Card membership for the contestant who loses the largest percentage of his or her body weight. “A local club manager was approached by a patron asking if we would be interested in helping out,” said Brice Scholz, marketing coordinator for Black Duck Partners. “This is the first time we have participated, but we look forward to working with Warrior of Wellness in future years.” G The leader in personalized digital marketing. Planet Fitness franchisee Black Duck Partners has donated a one-year Black Card member- Black Duck Partners Chip in for the Warrior of Wellness’ Slim Down Challenge ship for the contestant who loses the largest percentage of his or her body weight. “Popularity of the HydroMassage units in our clubs is accelerating. 4-6 units is now standard in our new clubs.” -Greg Henson, Planet Fitness® Franchisee Providing More Than 150 of Your Gyms with a Local Digital Strategy Local Search & Review Marketing • No Contracts Visit us at the 2017 PFIFA Franchisee Convention and tremendous dedicated customer service. They have been able to help us generate consistent positive reviews on Google.” For more information on HydroMassage, contact Maria Kruse at 727.536.5566 or [email protected] Chris Cavolo , Growth Partners Jeff Falvo [email protected] 615.497.0694 RevLocal.com “RevLocal solved our problem and got results; all with no contracts 13