Geared Up Issue 1 2015 | Seite 30

3BIG REASONS TO HAVE AN ATTORNEY REVIEW YOUR FRANCHISE AGREEMENT BEFORE SIGNING A | 2015 Issue 1 GearedUp s an attorney at Dady & Gardner, I limit my practice to the representation of franchisees, dealers and distributors. Because of this narrow scope, I have the opportunity to interact with franchisees and prospective franchisees on a daily basis. As a result, I am often asked whether it makes sense to hire an attorney to review a franchise agreement before signing. The answer to that question is, without hesitation,“yes”for three principal reasons. 28 first First, it is important that prospective franchisees understand what their rights and responsibilities are, and, likewise, what their franchisor’s rights and responsibilities are under the express terms of the franchise agreement. Franchisees frequently call our firm and have an issue with something their franchisor is doing (or not doing). Yet, the franchise agreement signed by that franchisee often expressly addresses the issue and gives the franchisor the right to do what it is doing. While that does not necessarily mean there is nothing that can be done to help the franchisee, understanding what the franchise agreement says about key issues in the franchisee/ franchisor relationship, before signing the franchise agreement, allows the franchisee to go into the relationship with his or her eyes wide-open and to help decide whether this is the right franchise. franchise agreement, but nothing in the law precludes a franchisor from changing the terms of a franchise agreement by J. Mark Dady to provide more rights to an individual franchisee. Additionally, even if a franchisor might not agree to make changes as a matter of course (or, for example, it has already negotiated changes to the franchise agreement with a franchisee association), franchisors are sometimes willing to make changes based upon unique circumstances. If you are opening a location in a new market, perhaps your franchisor will agree to provide you with some additional marketing support, or, if you know that finding a site is going to be a problem, perhaps you can obtain a longer period of time to open for business. second Second, while franchisors often say that their franchise agreements cannot be modified, that is not true. The franchisor may not want to make changes to its