member news
greatly increases retention of the member,”
said DeMartinis Jr.
“Wesley Chapel is an anomaly. I
challenged my team and they delivered.
We did some innovative things on iPads,
all of our clubs went paperless. We had
iPads configured so members could sign
up as well as sign in on Planet of Triumphs
immediately at point of sale. As a result,
we gave the member social media abilities
and immediately gave trainers competition within the clubs. This became its
own animal within our organization and
when something like that happens, the
staff members become engaged and have
pride in what they are doing every single
day. We have some great trainers and
excellent participation in our classes; we
have trainers walking members over to
the iPads after a great 30-minute class to
sign and write about the class on Planet
of Triumphs. The members love telling
the story because they are engaged,
happy and experiencing results. I firmly
believe this is just the beginning of the
Planet of Triumphs program and I can see
it being a game-changer for our brand
and maintaining member retention if
Officials from the city of Roswell and Fulton County attended the ribbon-cutting
ceremony.
all the franchisees buy in. I challenged
my team by saying we were just given a
platform to show just how great our PE@
PF is working in Atlanta. I have to thank
my team, my regional managers, all the
trainers and staff for believing in what
we preach and teach day in and day out;
most importantly, following the model
and for executing to perfection, we had
the top five clubs in the system during
this competition and all our clubs in the
top 20 systemwide—it’s something our
team is very proud of accomplishing,” he
concluded. G
GearedUp | 2015 Issue 1
11