Geared Up 2023, Issue 3 | Page 7

Alder Partners Gets Involved in Local Community on Juneteenth

Houston Fitness Partners Gets Firefighters Fired Up for Fitness with Equipment Donation

Being a firefighter requires staying fit for duty . This summer , Houston Fitness Partners helped ensure local first responders had the gym equipment they needed to stay in shape .

In June , the franchise group donated some of its gently used Planet Fitness ® equipment to Fire Station 21 in Houston , Texas . The donations ranged from various cardio and strength equipment , including an elliptical , a treadmill , a powermill , an adjustable bench , a decline bench , a curl bar rack , a dumbbell rack with around 30 dumbbells , a cable tower , a smith machine , a weight tree and various rubber plates . This equipment helped boost the fitness opportunities for local firefighters , who expressed gratitude for the contribution .

Alder Partners Gets Involved in Local Community on Juneteenth

Like many PF ® franchisees , Alder Partners is passionate about getting involved in the local community . To help celebrate Juneteenth this summer , Alder Partners sponsored the Juneteenth Fatherhood Food and Music Festival . The festival was held at Village Park in Ellenwood , Georgia , and drew in about 1,000 people from Henry County and the nearby areas .

The Upward Community Development , a local nonprofit organization , hosted the event for the second year in a row . The festival ’ s purpose was to reflect on the events leading up to Juneteenth and to honor fathers in the local community .
Alder Partners had a booth at the event , where staff members shared with
This summer , Houston Fitness Partners donated used fitness equipment to Fire Station 21 in Houston , Texas .
Alder Partners hosted the Juneteenth Fatherhood Food and Music Festival held at Village Park in Ellenwood , Georgia .
attendees the perks of a PF membership and handed out PF swag . They also shared special membership offers to those who visited the booth . Summer can be a slower time for gym owners , but that just means it is the perfect time to get involved in the local community .
“ We try to get involved in the community whenever we can . We feel it is important to continue promoting brand awareness , especially in these slower summer months ,” said Area Manager Tiffany Key . G
“ They were all really appreciative and said how great the quality was and couldn ’ t wait to use [ the equipment ],” said Manager of Marketing & Communications for Houston Fitness Partners Abby Belaire .
The franchise group chose this fire station to donate to because a longtime friend of Construction Manager Skye Terrell is one of the firefighters . When it came time for re-equips , Terrell reached out to the fire station to ask if the location would need any of the equipment . The fitness equipment was from two clubs that underwent re-equips in June – the group ’ s Spring Branch and Tomball locations . Houston Fitness Partners has 36 Planet Fitness locations throughout the greater Houston area . G

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GearedUp | 2023 Issue 3 member news
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