2023 Issue 3 | GearedUp |
Gone are the days of members focusing only on the physical aspect of the workout . The concept of fitness has shifted to a total body approach toward wellness as people realize the importance of balanced lifestyles . With an increased emphasis on mental health and recovery as well , Planet Fitness ® has a great opportunity to fill this need , serving as a global wellness leader for more than 18 million members , ranging from Boomers to Gen Z and everyone in between . Larger Focus on Wellness Wellness is a state of complete physical , mental and social well-being . Today , members seek a broader approach to health , which includes managing stress , eating healthy and getting enough sleep . Fitness is an integral part of a healthy lifestyle , and cardio and strength training are both essential ; however , it ’ s no longer the only part of the equation that matters . Incorporating elements of wellness like relaxation and mindfulness is equally important for everyone ’ s busy schedules . The focus is not just on looking fit , but also on feeling good and living your best life .
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The Role of Recovery
Recovery is an essential part of overall wellness . After a workout , our bodies need time to rest and recover . In the past , members might push themselves to the limit through cardio and strength training without considering the importance of recovery . However , today ’ s members are aware of the crucial role recovery plays in their overall health .
HydroMassage is a great complement to wellness . It ’ s not only a great way to relax after a workout but also a fantastic way to manage stress and anxiety by releasing tension in the muscles and promoting overall relaxation . Additionally , CryoLounge + recovery lounges are a great way to help with recovery , as complementary cold and heat zones target muscle soreness or minor aches and pains for a comfortable , safe experience .
With RelaxSpace Wellness Pods , your members have access to an immersive experience for relaxation and mindfulness . A rejuvenating 15-minute escape is a great way to recharge for a sharper sense of focus , to be more productive and lead a healthier , more wellness-based lifestyle .
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Thank You for Your Partnership
Our goal is to provide innovative technology-based solutions for wellness and recovery , supporting the Planet Fitness mission to provide a high-quality fitness experience in a convenient , non-intimidating environment . We ’ re grateful for your partnership and we will do whatever possible to best support your success and increase Black Card sales .
WellnessSpace Brands is a gold sponsor partner of the PFIFC . For more information , visit www . wellnesspace . com / pf .
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