Membership Options
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Impact Fitness has a more laid-back approach to its corporate membership outreach . First , the group has a poster in each of its locations , telling business owners about the corporate membership program . The poster directs those interested to email the corporate sales-specific email address . From there , the marketing team manages responses and sends the offer flyer with the promo code . With such a simple process , Impact Fitness has seen positive results .
“ We don ’ t try to overcomplicate the program by tracking companies , member activity , etc . We typically get 3-5 inquiries each week and have over 1,200 active members as a result of the program ,” said Marketing Director for Impact Fitness Sarah Wilson .
Wilson shared that setting up a turnkey program is what works best for their group , so she would recommend others do the same . “ Keep it simple . At first , we were trying to honor different rates for different companies , and with a small Marketing Department , it quickly became a lot to manage ,” she said .
EPIC Fitness Group runs their corporate membership program with their co-op partners at Impact Fitness . Scott echoed keeping the program simple .
“ If it ’ s complicated , an outside organization won ’ t want to deal with anything too complex ,” she said . “ Be prepared for companies to ask for direct billing and routine check-in reports and help them find ways around that . For instance , once we have spoken with a benefits manager , they become open to a reimbursement scenario . We also let them know that our app tracks check-ins and employees
can self-report usage along with screenshots . This takes our staff out of the administrative part of the equation while still allowing us to conduct the offer .”
Best Practices for Launching a Membership Program
When setting up a corporate membership program , it is important to have exceptional organizational skills , as well as knowledgeable employees who can speak on the subject .
“ You want an enthusiastic team member to speak with businesses at any hour of the day . Some businesses require more attention than others , and some businesses are happy that we are managing their accounts effectively . Organization , communication and reporting are key to having corporate raving fans ,” said Samples .
Administrating a corporate membership program also requires good marketing and follow-up with potential members .
“ Promoting corporate memberships is relationship-based and requires detailed emails and phone calls to make sure the client understands the benefit of sharing the discount ,” Cox said . “ Too often when they see that the monthly membership fee is not reduced , they question the true savings . Pointing out the actual savings when compared to our typical memberships is critical to the success of the program .” G
Julia Sanders is the PFIFC communications coordinator . Sanders may be reached at julias @ pffranchisee . org or 678-737-2396 .
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