2023 Issue 3 | GearedUp |
T his is my first message in Geared Up as president of the PF Independent Franchisee Council ( PFIFC ), and the privilege of this role is truly humbling . Almost a decade ago , I was fortunate to be among the founding members of the independent franchisee organization . In addition to giving back to the system that has offered me so much , seeing how the PFIFC has evolved , the crucial role it has played in advancing franchisee interests and understanding the importance of continuing to work toward our mission are just a few reasons I am a member and am honored to be helping to lead the organization . The PFIFC does not operate without the support of franchisees or the tireless efforts of our volunteers on the Board of Directors and Brand Operating Committees . As we enter the busy season , I want to take this opportunity to express my sincere gratitude for your unwavering support and for the dedication so many have shown to this organization . Your membership not only signifies your commitment to the PFIFC but also plays a crucial role in advancing our shared mission .
Our vision is centered on advocating in a manner that ensures long-term success and development for the PF ® brand . As a member of the PFIFC , you are eligible to serve on our Brand Operating Committees , attend the annual PFIFC Franchisee Convention , take advantage of educational resources , access legal counsel , receive informative communications and more .
We are a united front , advocating for the betterment of our businesses . Together ,
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we are a force to be reckoned with – amplifying our voices and making a meaningful impact . Our strength lies in our collective efforts , and I believe that we are strongest when we stand together .
When we speak with a unified voice , we can influence policy , foster change and create a better system for ourselves and our peers . Our advocacy efforts become more impactful when we are cohesive and aligned in our goals . This year alone , we have successfully advocated for remodel exceptions , expanded price testing , a new equipment mix that better utilizes our clubs ’ available space , the timely release of marketing planning and promo calendar , and an improved minor join flow to allow for an easier signup process , specifically post-High School Summer Pass .
Hope is not a strategy , and I recognize the importance of financial considerations for our IFC members . The most pressing challenge we face is reducing CAPEX while striving to increase top-line revenue per store to sustain our business model . Through careful analysis and thoughtful win-win dialogue with the franchisor , we will explore avenues to enhance profitability and support the long-term success of our businesses .
I am also pleased to share that the PFIFC has lowered membership dues beginning this year , while maintaining and even enhancing the services we provide , including meeting planning and our 401 ( k ) program . The funds generated through dues play a vital role in supporting our operations , events and advocacy efforts . By lowering the dues , we hope to
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encourage even more franchisees to join our organization , while simultaneously retaining the strong base we currently have .
In conclusion , let us embrace the strength that comes from unity . Each member of the PFIFC is a vital piece of a larger puzzle , contributing to the creation of a brighter , more prosperous future . Our advocacy efforts are strengthened by your involvement , and our shared accomplishments are a testament to the extraordinary power that unity holds .
Thank you for being a part of this incredible organization . Your commitment is the cornerstone of our success .
Sincerely ,
CJ Bouchard PFIFC President
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