efficiently so we can free up time to work on the stuff that adds more value to the business and our business partners .
How does the collaborative partnership between PFHQ and the PFIFC assist you in your role ?
This is by far the best relationship I have seen between franchisor and the franchisees . I haven ’ t seen anything that ’ s even close . I think the quality and strength of that partnership is rooted in Chris ’ desire to always find the “ win-win ” opportunities . That was evident during the pandemic-driven shutdown . The level of communication and collaboration has been incredibly impressive . It is clear that we live by the motto of One Team , One Planet .
What makes the Planet Fitness franchisee community special ?
Our franchisees are quite diverse in their backgrounds and experiences , which I think is a real strength - combined with the desire to operate as One Team , One Planet . It ’ s one of the reasons our competitive moat is so wide and getting wider each year .
From your view , what are some of the biggest challenges for the brand and franchisees ?
This pandemic has been horrific for the country and the world . At some point , hopefully early to mid-2021 , it will be behind us . The industry will be very disrupted as a result of COVID , and many of our competitors ’ gyms have closed or will close .
There will be many new opportunities for us to sort through as a brand and as a system . Choosing which ones to pursue and which ones to pass on will be important , as well as continuing to make the investments that make PF the disruptive force in the industry .
What are your favorite things about the PF brand ?
Two parts to that one . First , the brand . I love the fact that we are trying to get people off the couch to be healthier . We are trying to grow the pie , not just make our slice of pie or our market share larger . The prior brands I was fortunate to work with were all trying to take share , not increase the pie . PF is so different and this opportunity to grow the pie is just extraordinary .
The second part is the culture . I like that we take our work very seriously , but we don ’ t take ourselves too seriously . I think doing our best work on behalf of all of our stakeholders is incredibly important , but it doesn ’ t mean we can ’ t have some fun along the way .
What are three things people would be surprised to know about you ?
1 . My wife and I have relocated 15 times .
2 . I like to play a lot of different sports but am not particularly good at any of them .
3 . Years ago , I was a bartender at a fairly exclusive club in Miami and served many famous people their favorite drink .
Tell us a little about your personal / family life .
My wife and I were high school sweethearts , and we have been married for 36 years .
We have two terrific children – our son is in New Jersey and our daughter is in Chicago .
Finnegan is the newest addition to our family – he ’ s a one-year-old yellow lab . G
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GearedUp | 2020 Issue 4
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