table of contents
PFIFC Board of Directors
Columns
2 A Message From the President
Departments
4 PFIFC Member News 18 Recognitions 26 Franchisee Spotlight 50 Look , Listen , Read
Features
22 Planet Fitness Celebrates the Life of Denis Rondeau by Kate Betts , PFIFC communications coordinator 24 PFIFC Welcomes David Bidwell to the Board of
Directors 25 Keys to Selecting the Right Mats for Your Members contributed by Wellness Mats 30 Get to Know PFHQ Chief Financial Officer
Tom Fitzgerald 32 Club Closing Considerations by J . Mark Dady , Dady & Gardner , P . A .
34 Strategic Planning and Budgeting Considerations for 2021 by Kate Betts
37 Commercial Insurance Market Challenges and Uncertainties contributed by USI Insurance Services
38 Testing the Lunk Alarm : Is Your Workplace Violence Program Up To Date ? by J . Hagood Tighe and Matthew R . Korn , Fisher Phillips
40 Training Corner : Developing Emotional Intelligence by Katin Keirstead , PF senior director of operations systems
42 Hit the Ground Running : Ops Prep for the New Year by Kate Betts
44 Operations Update : Operating Forward by Brian Cassagio , Planet Central Valley director of operations
46 Have You Exhausted All Economic Assistance Available to You ? by Justin Klein , Marks & Klein , LLP
48 Where Technology , Fitness and Efficiency Meet by Kate Betts
52 Too Many Ideas ! How Overthinking Can Damage Personal Productivity by Laura Stack , The Productivity Pro ®
56 Wow Your Customers : 3 Keys for Delivering Great Customer Service by Dennis Snow , Snow & Associates Inc . 58 Come Back to the Circle Over and Over by Dan Coughlin , The Coughlin Co .
On the Cover
The story of how PF Baseline came into existence is a classic entrepreneurial tale of how a business grows from one club to many , many more . Get to know Scott Majkrzak , Alex Mortensen and Alex Majkrzak in this issue ’ s Franchisee Spotlight on page 26 .
Directories
20 Associate Member Listing 60 Advertisers Guide and Editorial Calendar
Headquarters
One Overton Park , Suite 980 3625 Cumberland Blvd . Atlanta , Georgia 30339 Phone : 678-737-2396
www . pffranchisee . org
2020 Issue 4
PF Independent Franchisee Council publishes Geared Up . Any reproduction , in whole or in part , of the contents of this publication is prohibited without prior written consent of PF Independent Franchisee Council . All Rights Reserved .
In keeping with our commitment to the environment , this publication is printed on certified , environmentally friendly recycled paper using eco-friendly inks . Copyright © 2020 Printed in the U . S . A .
Pete Hopkins President
CJ Bouchard First Vice President
Tim Kelleher Second Vice President
Scott Sanders Secretary / Treasurer
Stanley DeMartinis Jr . Immediate Past President
Phil Amato Director
David Bidwell Director
Mike Cleary Director
Tim Kurtz Director
Shane McGuiness Director
Kristi Keith-Hoffman Executive Director
PFIFC Communications Committee
CJ Bouchard Chairman
Stanley DeMartinis Jr . Jessie Dricker Ben Heiderscheidt Brian Cassagio
PFIFC Editorial Board
Kristi Hoffman Editor-in-Chief
Kate Betts Associate Editor
Lindsay Schnaak Manager Membership and Volunteer Engagement
Advertising Sales Kristi Hoffman Executive Director kristik @ pffranchisee . org 678-737-2396
Design and Layout Kristen Thomas KT Graphic Design ktgraphicdesign @ gmail . com