member news
Easy Mile Fitness Celebrates Club Opening in Bonita Springs
2020 Issue 4 | GearedUp
Easy Mile Fitness recently celebrated the opening of a new club in Bonita Springs , Florida .
On Nov . 2 , franchisees Peter and Phil Amato of Easy Mile
Fitness celebrated the opening of a new club in Bonita Springs , Florida . This marks the “ lucky number 13 ” of the group ’ s clubs , a noteworthy milestone .
In preparation for the Bonita Springs club opening , there was a lead-gen campaign to generate interest before the start of an
The new Bonita Springs location features plenty of cardio equipment .
online pre-sale event for two weeks . After that , the group operated four weeks of in-person presales .
“ Permitting and construction schedules allowed us to operate our presale and tours in the club itself ,” said Mike Paone , senior marketing manager for Easy Mile Fitness . “ We were able to provide a better idea of physical distancing and address any concerns people might have by showing them the actual club .” Indeed , with COVID-19 still in full swing , the group decided against any sort of big opening day celebration and instead focused on providing the best possible member experience from the get-go .
Naturally , providing a great member experience includes having a top-notch facility . Planet Fitness Bonita Springs is roughly 20,000 square feet . It features 200 pieces of cardio and strength equipment as well as the latest tanning and massage facilities ( including Total Body Enhancement machines ). But of course , the amenities don ’ t stop there . The club also features a 30-minute Circuit Area as well as a large PF360 active area , complete with a 70 ” TV dedicated to providing workout videos for members .
In a way , the opening of the Bonita Springs represents more than just the launch of a new location . “ Of course , 2020 has had its challenges so it is great for our team to be able to celebrate something ! It was fun to see staff and managers from our nearby clubs step up to lend a hand to get everything done before we opened our doors ,” Paone said . “ As we continue to expand , it ’ s rewarding to see everybody come together as we continue to put the hardships of 2020 behind us .” He also noted that it is an “ exciting ( and busy ) time ” to be a part of Easy Mile Fitness , as the group has five clubs in various stages of development that it will be opening in 2021 .
Easy Mile Fitness looks forward to strengthening its presence in Southwest Florida , recognizing that while people ’ s expectations for fitness are continuing to evolve , their health and wellness are a top priority ( now more than ever ). Easy Mile Fitness is happy to provide a fantastic and comfortable member experience , helping people achieve their fitness goals . G
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