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PLNTF Holdings LLC Welcomes Members to New Club in Ashburn , Virginia
This summer , PLNTF Holdings LLC , which is managed by CEO Russ Preite and his executive team , celebrated the opening of its 83rd Planet Fitness ® club in Ashburn , Virginia . The team is thrilled to bring a Judgement Free Zone ® to the up-andcoming Ashburn community .
“ This club , which is a short drive from Washington , D . C ., is right off the main highway with good access and visibility to members ,” said Chris Short , director of communications and community engagement for PLNTF Holdings . “ The shopping center is anchored with a new Lidl grocery store , which brings in a lot of daily traffic for us and has cross-access to the neighboring center that is anchored by a Harris Teeter .”
To promote the grand opening , the team contacted local media outlets , generating buzz and excitement about the new club with several positive news stories . The team also used digital , print and direct-mail advertising to encourage Ashburn residents to take advantage of the $ 10-down , first-month-free special for new members .
The team experienced a few challenges while building the new club but kept a positive attitude and faced them head on . “ We set up a presale trailer but had some permitting issues requiring us to completely change course the day prior to the start of the sale ,” explained Julio Reyes , district manager of the Ashburn location .
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PLNTF Holdings LLC team members decorated the club in purple and gold and gave away many PF swag items at the grand-opening celebration .
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“ It turned out to be a blessing in disguise for the team because we were able to secure a physical presale space within a few days that allowed us to provide much better service and an excellent experience for club members .”
Approximately 75 people attended the grand-opening celebration . Reyes and his team oversaw the event , and several local officials attended , including Loudon County Chamber of Commerce Chairman Stacey Metcalf , Ashburn District Supervisor Silvia Glass and Loudon County Department of Economic Development Business Retention Manager Chris Hunter . A mask requirement and other Social Fitnessing™ protocols were put in place to ensure safety for members and staff . The club was decorated with PF ® purple and gold , a DJ provided music , and lots of PF-branded swag was given away to club members and interested attendees .
“ This brand resonates with people , and our commitment to providing a safe , clean gym for members is something that provides comfort to those looking to join a fitness center ,” said Short . “ PLNTF Holdings team members are deeply committed to giving our members the best , safest workout possible .” G
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