table of contents
Columns
2 A Message From the President
Departments
4 PFIFC Member News 12 Recognitions 16 Franchisee Spotlight 54 Look , Listen , Read
Directories
14 Associate Member Listing 56 Advertisers Guide and Editorial Calendar
Features
11 Maximize Members ’ Tanning Sessions and Your Tanning Product Sales with Australian Gold contributed by Australian Gold
18 Get to Know PFHQ Senior Vice President of Business Strategy & Analytics Jennifer Simmons
22 When Modifying Your Lease , Don ’ t Forget About Your Franchise Agreement by J . Mark Dady , Dady & Gardner , P . A .
24 EVC Keeps Focus on the Value of the System by Sean Ireland , Elevanta associate director of communications
28 Diversity and Inclusion Are Organizational Keys for Franchisees by Sean Ireland
31 Flexing Your Financial Muscle Can Help Strengthen Your Business contributed by Bridge Funding Group
32 PF Clubs Plot Path Forward with Reopening Playbook by Sean Ireland
36 Effective Interviews Identify Those with Heart for PF Culture by Sean Ireland
39 Interested in Saving Energy Costs at Your Club ? contributed by Save Energy Systems
40 Future of Development Offers a Silver Lining to COVID Cloud by Jessica Loeding , Elevanta AVP of communications
44 Operations Update : Engaging Your Reopening by Brian Cassagio , Planet Central Valley
46 ABC Financial Product Update by Keith Lansdale , ABC Financial
48 Franchisee Advocacy and Why It ’ s Important for Success by Justin Klein , Marks & Klein , LLP
50 Look Ahead and Remove Obstacles by Dan Coughlin , The Coughlin Co .
52 Eliminating Energy Drains : Identifying Stressors in Your Life by Laura Stack , The Productivity Pro ®
53 How to Ensure Your Employees Are Show Ready by Dennis Snow , Snow & Associates Inc .
On the Cover
Easy Mile Fitness franchisees Peter and Philip Amato take pride in being a family business . Learn more about how the Boston-based brothers found Planet Fitness and how they see shifting dynamics affecting the brand ’ s future in this issue ’ s Franchisee Spotlight on page 16 .
Headquarters
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2020 Issue 3
PF Independent Franchisee Council publishes Geared Up . Any reproduction , in whole or in part , of the contents of this publication is prohibited without prior written consent of PF Independent Franchisee Council . All Rights Reserved .
In keeping with our commitment to the environment , this publication is printed on certified , environmentally-friendly recycled paper using eco-friendly inks .
Copyright © 2020 Printed in the U . S . A .
PFIFC Board of Directors
Pete Hopkins President
CJ Bouchard First Vice President
Tim Kelleher Second Vice President
Scott Sanders Secretary / Treasurer
Stanley DeMartinis Jr . Immediate Past President
Phil Amato Director
David Bidwell Director
Mike Cleary Director
Tim Kurtz Director
Shane McGuiness Director
Kristi Keith-Hoffman Executive Director
PFIFC Communications Committee
CJ Bouchard Chairman
Stanley DeMartinis Jr . Jessie Dricker Ben Heiderscheidt Brian Cassagio
PFIFC Editorial Board
Jessica Loeding Editor-in-Chief
Sean Ireland Associate Editor
Rachel Jackson Communications Manager
Advertising Sales Kristi Keith-Hoffman kristik @ pffranchisee . org 678-737-2396
Design and Layout Kristen Thomas KT Graphic Design ktgraphicdesign @ gmail . com