“ The Planet Fitness system enjoys a longstanding
positive relationship between franchisees and PFHQ .”
– Sean Cahill
to get us through this crisis ? That is priority No . 1 at the moment . Nonetheless , we will need also to think about the emerge and thrive modes . Much of our original planning was focused on the final mode of thriving – optimizing markets and building a competitive moat in our markets to thwart competitive pressures and to serve the needs of our growing customer base . That is our goal for tomorrow .”
Distilled to this single concept of continuing to build and maintain a successful PF franchise system , the EVC will require and build on the collaboration that exists between franchisees and PFHQ . “ The Planet Fitness system enjoys a longstanding positive relationship between franchisees and PFHQ . This track record of collaboration enabled Planet Fitness to build a leading market share
in many parts of North America ,” Cahill said . “ By continuing to foster this environment at the enterprise value level , particularly during the current period of potential disruption , it affords Planet Fitness the opportunity to be the leader in this industry for many years to come .”
It ’ s critical for the franchisees to use their collective creativity , experience and competency to enhance the brand in a manner that is impactful for the broadest group of franchisees . To do this , franchisees must actively participate , beyond running their businesses , and both parties – franchisees and franchisor – must willingly work together with an aligned interest .
“ The partnership between PFHQ and franchisees is crucial to the long-term success of the system . It supports us in providing a Judgement Free Zone ® and a non-intimidating environment for people to enjoy fitness ,” Cancelliere added . “ Together , we can achieve better outcomes than we would otherwise . Collaboration in the system has proven this time and time again .”
“ I am excited about the opportunity Planet Fitness franchisees face with the development of the next 2,000 units ,” Hopkins said . “ Finding the right balance on return on our investment while optimizing the growth in our markets to become America ’ s most convenient gym network is a challenge I was excited to tackle with my peers on this committee . I am confident we can keep the pendulum in the middle and continue to make this business mutually profitable for the franchisor and franchisees .” G
SEAN IRELAND is the Elevanta associate director of communications .
Disclaimer : Eligibility based on 2020 PFHQ equipment promotion requirements . Promotion valid now until December 31 , 2020 . Order must be placed and delivered by 12 / 31 / 2020 , no pre-orders for 2021 . Trade In ’ s and 2020 equipment discounts cannot be combined with other offers , franchise will receive the better of the two deals . Exclusions include : Passion 40 / 3 , Sunrise 480 , and Beauty Angel RVT 30 .
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Planet Fitness Hotline : 888.577.5160 Visit us at www . ergolineplanetfitness . com
GearedUp | 2020 Issue 3
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