[ S U R V E Y | A G E N T B A N K S I N F R O N T I E R M A R K E T S ]
Ghana
Ghana |
2025 |
2024 |
Global |
Difference to Global |
SCB |
Account Management |
5.60 |
6.14 |
5.72 |
-0.12 |
5.60 |
Asset Safety |
5.80 |
5.86 |
5.81 |
-0.01 |
5.80 |
Asset Servicing |
5.80 |
5.86 |
5.75 |
0.05 |
5.80 |
Cash Management and FX |
5.25 |
5.8 |
5.46 |
-0.21 |
5.25 |
Client Service and Relationship Management |
6.00 |
6.29 |
5.96 |
0.04 |
6.00 |
Pricing |
4.25 |
5.4 |
4.79 |
-0.54 |
4.25 |
Technology |
4.60 |
5.83 |
5.08 |
-0.48 |
4.60 |
Average |
5.33 |
5.88 |
5.51 |
-0.18 |
5.33 |
Following a sharp uptick in ratings last year, Ghana’ s market score has now realigned with the levels seen from 2020 onward. With a solid average of 5.33, the market has experienced a broad range of ratings, with Client Service and Relationship Management leading the way at 6.00- rated Very Good and outperforming the global average. Alongside Asset Servicing( 5.80), these are the only two categories to sit above the global benchmark. Cash Management and FX has shown significant volatility over the years, with scores fluctuating from a high of 6.08 in 2020 to a low of 5.25 in 2025, marking the weakest result in this category over the period. Pricing remains one of the market’ s most challenging areas, with its score dropping from 5.40 in 2024 to 4.25 in 2025- the lowest recorded rating in the past five years. Over the past six years, Ghana’ s market performance has seen both progress and setbacks. While it continues to excel in Asset Safety and Client Service, ongoing challenges remain in Pricing, Technology, and Cash Management and FX, highlighting key areas for further development.
Standard Chartered Bank SCB’ s overall score for 2025 stands at 5.33, reflecting a decline from 5.93 in 2024. This shift aligns with decreases in key areas such as Pricing and Technology, which have weighed on Standard Chartered Bank’ s performance despite continued strengths in Client Service and Asset Safety. Client Service and Relationship
Management( 6.00) remains the standout category, holding steady at the same level as in 2023 and closely aligning with SCB’ s 2022 score of 5.90. Clients are quick to commend the bank’ s“ excellent service” and“ great team,” while also emphasising their satisfaction with SCB’ s“ local market presence” in Ghana. SCB’ s commitment to exceeding client expectations is a recurring theme in feedback, with one respondent highlighting how the bank“ exceeds expectations in their knowledge of settlement processes and local regulations, plus their willingness to work with their customers in delayed settlement cases.” Technology( 4.60) has seen a sharp decline, dropping 140 basis points from its 2024 rating of 6.00, where it was previously considered Very Good. No client comments were provided to shed light on the reasons behind this downturn.
Client Preference 1st 2nd 3rd 4th 5th 6th 7th 8th
Asset Safety Client Service & Relationship Management Account Management Asset Servicing Cash Management and FX Pricing Technology Regulation and Compliance
Despite some challenges, overall client sentiment remains positive, with many expressing that they are“ very satisfied with SCB services” and view the bank’ s offering as above average. Communication remains a key priority, and as long as SCB continues to focus on this area, clients indicate they are pleased with their relationship with the bank.
Spring 2025 globalcustodian. com 59