[ S U R V E Y | A G E N T B A N K S I N F R O N T I E R M A R K E T S ]

Bulgarian market has seen an uptick in its overall rating, this year earning a Very Good rank, with an average score of 6.26. Every category has seen an increase in rating, with all segments sitting in the Very Good range apart from Pricing( 5.73). Account Management( 6.47) stands out with the most notable upward shift – increasing by an impressive 60 basis points. This category has registered an increase in rating each year since 2022. Similarly, Technology increased 52 basis points in the last 12 months to 6.17 – representing the category’ s fifth consecutive annual increase. Bulgaria’ s provider landscape is thriving, with several players excelling in the market.“ Citi exceeds expectations,” says one respondent, while another highlights the bank’ s ability to“ meet expectations with their local market presence and communicate customers ' needs to local authorities.” In addition, Clearstream and UniCredit received unanimous service ratings of Above Average, while Eurobank Bulgaria has been praised for its local expertise, with one client noting that it is“ a very strong local player with a deep knowhow of the market”. In terms of client preference, Asset Safety is the most important factor among the categories, followed by Client Service and Relationship Management.

Eurobank Bulgaria Eurobank Bulgaria has this year achieved an increase in rating across each of the seven categories – scoring a strong overall score of 6.67.

It is worth noting that Eurobank Bulgaria received one of the highest number of responses from clients. Among those, an impressive 90 % rated Eurobank Bulgaria as Outstanding when reflecting on the overall quality of the service they receive. Three categories – Account Management, Asset Servicing, and Client Service and Relationship Management – each received high scores of 6.80. Clients praised the provider’ s“ efficient account management and detailed reporting” services. For Asset Servicing, multiple clients highlighted the timely notifications and efficiency of the staff in particular. When it comes to Client Service and Relationship Management, Eurobank is praised by multiple respondents for its experienced, responsive and knowledgeable team. One client highlights how the bank has“ a very good team that is always responsive,

Client Preference 1st 2nd 3rd 4th 5th 6th 7th 8th

Asset Safety Client Service & Relationship Management Asset Servicing Account Management Cash Management and FX Pricing Technology Regulation and Compliance

with great knowledge of the local market and connections to market infrastructures.” Technology, with a score of 6.57, saw the most significant uptick in rating over the past 12 months. Clients acknowledged the firm’ s“ strong cybersecurity measures”, with praise for its protection of sensitive data and information.

Spring 2025 globalcustodian. com 55