GCI Annual Report 2014 | Page 2

Welcome to a new
state of health care.
Letter from Governor Pat Quinn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Letter from Executive Director Jennifer Koehler . . . . . . . . . . . . . . 3
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
GCI by the Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Preparing Community-Based Partners. . . . . . . . . . . . . . . . . . . . . . . 7
Leveraging Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Using Advertising to Establish and Build the GCI Brand. . . . . . . 14
Reaching Uninsured Millennials . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Reaching Diverse Communities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Timely Social Media Interaction. . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Get Covered Illinois Website Becomes an Invaluable Tool. . . . . 20
The GCI News Bureau Extends Statewide. . . . . . . . . . . . . . . . . . . .21
Covering the State. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
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The Next Phase for Marketplace Enrollment . . . . . . . . . . . . . . . . . 23

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