GC - Finance Udklip Greater Copenhagen Financial Business Profi | Page 9

Greater Copenhagen Financial Hub
Copenhagen is a hot spot for
digital innovation
96%
92%
88%
84%
80%
76%
72%
A cashless society
68%
64%
60%
Denmark
France
UK
Germany
Source: Google Consumer Barometer
Denmark is the EU’s most advanced digital economy
80
60
40
20
et
en
0
Denmark’s strong digital foundations have
led to it being crowned Europe’s most
advanced digital economy by the European
Commission. What’s more, the World
Economic Forum deems Danes some
of the world’s best users of IT to boost
competitiveness and wellbeing.
Percentage of population using the Internet
Given Denmark’s reputation as a highly
digitised nation, it should come as no
surprise that Copenhagen is an inspiring
incubator for digital innovation. The
average Dane rarely uses cash and spends
more time on the Internet than any other
nationality.
Note: Figures for 2016 based on indicators for connectivity, human capital, use
of Internet, integration of digital technology and digital public services.
17 / 36
Source: European Commission Digital Economy and Society Index
In four short years, MobilePay has helped turn
Denmark into an almost cashless society.
The app enables consumers to pay with their
phones both in stores and person-to-person.
The developer, Danske Bank, took advantage
of Danes’ strong IT skills to quickly and easily
transform the country’s payment habits. After
just four years, more than 80% of adult Danes
regularly use the app.